How to find a Marketing Automation job in the Salesforce Ecosystem
What is Marketing automation?
The field of marketing automation covers a range o
Jack of all Marketing Automation Systems? The market wants a master of one.
The world of marketing is changing. Its exciting times as from top to the bottom Marketers are embracing technology through marketing automation systems like Salesforce Marketing Cloud, Adobe Marketo Engage and Braze. It was not that long ago the realisation occurred that cloud storage was needed to store the customer data that companies were gathering,…
The world of marketing is changing. Its exciting times as from top to the bottom Marketers are embracing technology through marketing automation systems like Salesforce Marketing Cloud, Adobe Marketo Engage and Braze.
It was not that long ago the realisation occurred that cloud storage was needed to store the customer data that companies were gathering, which was heavily influenced by social media. Then came an entrepreneur with the surname Benioff who realised companies had this data and needed to somehow empower their staff with it in a more user-friendly way. The Salesforce platform was built and the utilisation by companies of Sales and then Service Cloud was underway. Soon this was followed by other cloud CRM products that followed suit and then the role of the Data Scientist to interpret this data.
Now we have marketing automation systems. These are not new, but a change is occurring in this space as companies are starting to recognise that they need experts to enable them take full advantage of marketing automation. Gone are the requests by companies to look for people with skills in marketing automation, now companies want experts in the specific system they have. Whether it be Salesforce Marketing Cloud (Exact Target), Pardot, Marketo, Eloqua, Silverpop, Adobe Marketing Cloud, Responsys etc., it is now the time to centre your knowledge in a specific area.
People will want to focus on a specific platform and become experts with that platform. Why? Well you will fast become one of the most sought-after people in the marketplace (with a salary to match). Don’t shy away from this revolution of hiring for Marketing Automation Specialists, embrace it, get trained in its methodology and choose your platform.
Data Journeys expertise and network across the Salesforce and Marketing Automation ecosystem has been built on a solid foundation of personal relationships. We utilise all of this and Salesforce as a CRM to ensure we already have a relationship in place with the talent you need before you need it. We maintain this direct contact due to the unique candidate and client customer journeys we have in place that are continuously changing and growing.